Versal Brand Refresh
Branding, Advertising, Product Imagery
Coming into the last few months of 2016, Versal directed it's focus toward a corporate audience for the first time. Previously, the main audience was high school and college level teachers/professors. With this shift in target audience, the brand had some "growing up" to do.
Version 3.0 Launch Imagery
Our "relaunch" took on a fresh personality. Brighter colors, enhanced product imagery, clear calls to action and less clutter. It also took on a more sophisticated tone of voice to differentiate from the brand's teacher-focused, educational past.
Improved Commenting System
Version 3.0 of Versal brought a more reliable and easier to use interface for commenting.
Flexible Delivery & Collaboration
All Versal courses are mobile-ready - but we learned that most users were unaware of this. The mobile learning environment became one of the highlights of our relaunch.