Exploring visual language
Screen Shot 2018-02-12 at 4.48.30 PM.png

Versal Brand Ads

Versal Brand Ads

Advertising

Over the years Versal has explored advertising toward several different audiences and as a result, the ad creative always adapted to those changes. You'll notice the 2017 & 2018 ads have a more refined, professional look compared to the playful, youthful ads from 2015. All of the examples below ran on Facebook; several had matching landing pages as well as accompanying GDN campaigns.

 

2017 & 2018

fb-product-2018.jpg
fb-code-2017-2C.jpg
fb-code-2017-2A.jpg
 

2016, Versal Business

Versal Business was an extension of the brand into a new market. For the first time, we shifted our focus away from the traditional eLearning audience of teachers and educators and started advertising toward corporate trainers.

Audience: Corporate Business & Enterprise

Audience: Corporate Business & Enterprise

 

2016, Versal EDU

Around the same time that we launched Versal Business, we also launched Versal EDU - our extension into the higher edu market. The goal was to get full school districts on board with bringing Versal into their classrooms.

Audience: Higher Education, School Districts & Universities

Audience: Higher Education, School Districts & Universities

Audience: Higher Education, School Districts & Universities

Audience: Higher Education, School Districts & Universities

 

2015, Versal for Teachers

Audience: High School Teachers

Audience: High School Teachers

Audience: High School Teachers, Illustrations by Patrick Hruby

Audience: High School Teachers, Illustrations by Patrick Hruby

Audience: High School Teachers, Illustrations by Patrick Hruby

Audience: High School Teachers, Illustrations by Patrick Hruby